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JC Penny Father’s Day Ads Feature Two Dads [Headlines]

Advertising

The retailer is countering anti-gay critics with a new campaign supporting a more inclusive idea of the 'modern family.'

Dory Carr-Harris, PSFK
  • 4 june 2012

Earlier this month, the anti-gay group One Million Moms (which has substantially less than 1 million members) called for a boycott of JCPenney after it featured some lesbians in its catalog. The retailer didn’t apologize and isn’t backing down. In fact, it’s almost trolling the anti-gay groups with jubilant, un-corporate-like defiance in a Father’s Day ad featuring not one but two dads. Ad Week

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