The campaign, launching this week and created by BFG 9000, will include TV, radio and digital, as well as local print.

After more than a decade of budget cuts, and the closures from 1996 to 2002 of two thirds of its 4,800 locations in the U.S., the restaurant chain has built back to 3,500 units with nearly $1.5 billion in nationwide sales. AdvertisingAge

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