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Microsoft Introduces Gesture-Based, Interactive Ads [Headlines]

NUads harness the power of Kinect and will launch in the fall with support from brands like Toyota, Samsung, and Unilever.

Allie Walker

Microsoft’s interactive ads for the XBox, NUads, will start running this fall. The ads are gestured control through the popular Kinect technology; Toyota, Samsung, and Unilever will be among the first advertisers to use the technology. AdWeek