menu

Mindshare Entertainment Exec On The Beauty Of Collaboration [Cannes]

Mindshare Entertainment Exec On The Beauty Of Collaboration [Cannes]
Advertising

David Lang on the how to get insight into and engage with consumers.

Carib Guerra
  • 23 june 2012

David Lang has been in the creativity business for sometime, from Emmy Award-winning television producer to president of Mindshare Entertainment, he has found novel ways of orchestrating consumer experiences. For our coverage of the Cannes Lions Festival, PSFK spoke with David Lang on composing audience engagement piece by piece.

David, You’re back at Cannes. How do you think the industry has changed over the last 12 months?

The speed of the marketplace has changed. Everything seems to be happening at a faster and faster pace. New technologies, new apps, new companies – they seem to pop up every day. The options for executing campaigns and engaging with consumers seem to be endless.

Is there a particular piece of work your agency has produced that reflects how Mindshare Entertainment is evolving?

At Mindshare Entertainment, we are really about connecting the right consumer insights with great creative and targeted distribution. I think the Magnum/Karl Lagerfeld work, the Poise/Whoopi Goldberg work and the Degree/Masters of Movement campaign have all delivered tremendous ROI for our clients because our concepts were based on the right insights and our creative execution was something that truly engaged consumers.

What relevant talk are you particularly interested in seeing at Cannes?

I love the variety at Cannes and really couldn’t single out one particular talk.

Thanks David!

Check out a video of David’s Hottest Topics At Cannes below:

Cannes Lions International Festival of Creativity

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Amber Case

User Experience Design Leader

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.