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Creative Agency Graffitis Museum Masterpieces Using Augmented Reality [Video]

Creative Agency Graffitis Museum Masterpieces Using Augmented Reality [Video]
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Comical texts appear when users point to classical artworks with their smartphones.

Yi Chen
  • 7 june 2012


Amsterdam-based agency, Brilliant after Breakfast, “hijacked” the Rijksmuseum with its virtual exhibition titled ‘Paint Job.’ The agency created an augmented reality app where users can point to artworks with their smartphones to reveal comical graffitied messages on the painting.

Famous Dutch masterpieces from the Golden Age were turned into meme-based characters. The agency who refers to itself as “cheeky” explained on its website that it wanted to “bridge the gap between ancient works of art and modern day society” through digital creativity.

Watch the video below to see how the app worked:

Brilliant after Breakfast

 

+#advertising
+#culture
+#design
+#technology
+Advertising
+amsterdam
+Art
+artwork
+augmented reality
+branding
+creative
+culture
+Culture
+Design
+dutch
+Electronics & Gadgets
+Entertainment
+Europe
+exhibit
+fashion / apparel
+Graffiti
+Marketing
+museum
+smartphone
+technology
+virtual
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