Actress / activist Lily Cole has been working with Wikipedia founder Jimmy Wales to create a new kind of social network, one built on reciprocity.
Impossible is a new “social network” built around the concept of people doing simple favors for one another. The minimal site, currently in beta, simply lets participants select from a series of small tasks that they need done or would like to do for others. These tasks range from “I wish to find someone who needs help looking after an animal” to “I wish to help someone learn a language” and others simple acts in fitness, business, and home care.
The initiative has high-profile backing – driven by actress / activist Lily Cole, Impossible has gathered financial support from Wikipedia founder Jimmy Wales and others at Google, Wolff Olins and Ethical Markets.
The team describes their mission on the bare-bones site:
Imagine if kindness was currency. Impossible is a social giving network based on cooperation, not competition; abundance, not scarcity; and offering opportunities to help everyone help each other.
Their charge is particularly resonant in the shifting world described by innovators like Joi Ito of the MIT Media Lab, where in an essay titled “The Cognitive Limit of Organizations” he illustrates the future he sees – one where participants are divided less by competition and united more by collaborative patterns.
Watch Lily Cole and Jimmy Wales describe the initiative below and visit Impossible to submit your wish: