Slash
New Social Network Uses Kindness As Its Currency, Encourages Giving

Actress / activist Lily Cole has been working with Wikipedia founder Jimmy Wales to create a new kind of social network, one built on reciprocity.

Kyle Studstill
Kyle Studstill on June 15, 2012.

Impossible is a new “social network” built around the concept of people doing simple favors for one another. The minimal site, currently in beta, simply lets participants select from a series of small tasks that they need done or would like to do for others. These tasks range from “I wish to find someone who needs help looking after an animal” to “I wish to help someone learn a language” and others simple acts in fitness, business, and home care.

The initiative has high-profile backing – driven by  actress / activist Lily Cole, Impossible has gathered financial support from Wikipedia founder Jimmy Wales and others at Google, Wolff Olins and Ethical Markets.

The team describes their mission on the bare-bones site:

Imagine if kindness was currency. Impossible is a social giving network based on cooperation, not competition; abundance, not scarcity; and offering opportunities to help everyone help each other.

Their charge is particularly resonant in the shifting world described by innovators like Joi Ito of the MIT Media Lab, where in an essay titled “The Cognitive Limit of Organizations” he illustrates the future he sees – one where participants are divided less by competition and united more by collaborative patterns.

Watch Lily Cole and Jimmy Wales describe the initiative below and visit Impossible to submit your wish:

http://www.impossible.com

TOPICS: Web & Technology, Work & Business
TAGS:
Kyle Studstill

Recent Articles By Kyle Studstill RSS

Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

more...

Thinking...