menu

Nike Celebrates Female Athletes Who Triumphed In The Face Of Sexism [Video]

Nike Celebrates Female Athletes Who Triumphed In The Face Of Sexism [Video]
Advertising

The tribute spot 'Voices' marks the 40th anniversary of the passing of Title IX--the law best known for prohibiting discrimination against women in sports--by highlighting pioneering females.

Allie Walker
  • 26 june 2012

PSFK Coverage Of The 2012 London Olympics

On June 23, 1972, President Richard Nixon signed into law Title IX of the Education Amendment:

No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.

Best known for its impact on women’s sports, Title IX demanded women have equal athletic opportunities. Since its passing, participation by women in high school sports has grown 979% and 545% at the college level. And while the law has created significant opportunities for women athletes, women still face discrimination in sports; ability to participate in traditional ‘male’ sports, scholarship opportunities, and at the professional level–equal pay.

To celebrate how far women in sports have come in the 40 years since the Title IX passing, Nike created a tribute spot, ‘Voices,’ that features women who were pioneers in their sports. Joan Benoit Samuelson, the first woman to win the Olympic Marathon in 1984, talks about being spit on by men while running. Lisa Leslie, a member of the inaugural season for the WNBA, reflects on how boys wouldn’t pass to her when she played on an all-male team as a young girl.

The spot intersperses the face and voices of these sports legends with young girls, a poignant reminder of the inequalities women still face in sports:

Nike

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Augmented & Virtual Reality Today

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Today

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Trending

Get PSFK's Related Report: Future of Automotive

See All
Augmented / Virtual Reality Today

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

Culture Today

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Related Expert

Mona Hamouly

Social Media Marketing

Mobile Today

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

Advertising Today

McDonald’s Is Accepting Trash As Currency In Exchange For Burgers

An initiative in Stockholm is trying to keep streets clean while satisfying hunger

Culture Today

Google Is Using Virtual Paper Airplanes To Bring People Closer Together

The tech giant released an app that lets people throw their good wishes out into the world on the International Day of Peace

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Advertising Today

Get Paid For Traveling In San Francisco After Rush Hour

BART Perks rewards commuters who take early or late trains by giving them extra points to trade for money

Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional 'Specious Books,' the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Food Today

Bringing Food Innovation To America’s Crowded Milk Market

a2 Milk's Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

No search results found.