The automaker adopts Microsoft’s interactive technology to help users explore a vehicle not yet on the showroom floor.
Following the reveal of the 2013 Nissan Pathfinder, digital agency Critical Mass has debuted a fully immersive experience of the vehicle’s interior—fueled by an innovative use of Microsoft’s Kinect for Windows technology. The ‘First Person Pathfinder Experience’ delivers a virtual tour of the car’s interior that highlights key features of the vehicle while emulating the interaction between customer and car in a showroom environment. Rather than the hand gestures and swiping motions typically associated with Kinect, the Pathfinder experience closely tracks human gestures so full-body movements such as walking around the car, bending down to inspect the wheels, and even getting into the vehicle, are fluid and natural.
Erich Marx, Director, Website & Social Media Marketing for Nissan North America, said of the technology:
People come to the Auto Show to be ‘wowed’—to touch, see and feel new products. While we do have a Pathfinder Concept, the interior has not yet been revealed. We worked closely with our partners to develop an innovative solution that leverages technology to bridge the gap between the concept and consumers’ experience of the car. We’re effectively giving this captive audience of auto enthusiasts the ability to virtually step inside a 2013 Pathfinder.
Nissan plans to introduce the ‘Pathfinder Experience’ into dealerships in the fall.