Lords South Beach is a LGBT-friendly hotel that refers to itself as “posh, friendly, and sexy.” And when one of the biggest LGBT events — The Pride Parade — is being held in New York, The Miami-based resort will be setting up a pop-up hotel within another hotel especially for the event. The Lords will make a temporary appearance at the Hotel On Rivington during Pride Week (from 18-24 June).

The lobby of Hotel On Rivington will be painted with the Lords’ signature hot pink color. The Lords staff, trademark nine-foot polar bear, and its cheeky room keys, will all be transported to New York later this month. Guests staying at the pop-up hotel during Pride Week, can expect lots of after-parties, and will receive a gift bag featuring items from Babeland, Perrier, and ‘Out’ magazine.

Brian Gorman, founder of Lords South Beach, commented that:

The Lords brand prides itself on showcasing the creativity and strengths of the LGBT community. What better way to do this than by hosting the first-ever pop-up hotel during New York City Pride? We are looking forward to creating a fun and unique experience for our guests in New York.

Lords South Beach

Hotel On Rivington