Pearl Jam’s success over the past two decades has established them as a business in-themselves that has a real social and environmental impact. Employing dozens of people and moving equipment around the world creates significant carbon emissions that the band wanted to reduce.
In April Pearl Jam partnered with UPS to manage logistics for their 20th anniversary festival in Wisconsin. Just using the UPS rail system instead of trucks to move their gear saved a large portion of their carbon output, and the remaining 19 tonnes was offset with investments in carbon reclamation efforts like 24,000 acre Garcia River Forest Project.
Rethinking large undertakings like band tours is an important step towards reducing the environmental impact of entertainment. Bands are increasingly searching for ways to reduce their carbon emissions, and along with apps created for that reason like inBloom the next best thing is partnering with those who have shared interests.
The fact that an ‘alternative’ group like Pearl Jam joined with a large multinational corporation like UPS demonstrates that caring for the environment is an effective shared value across industries that can forge enduring partnerships beyond mere transaction and transportation. The future of business and our planet depends on creating more joint ventures that are focused around ‘doing good’ for people and planet while simultaneously ‘doing well’ on the balance sheets.
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