Pop-Up Concierge Brings Luxury Hotel’s Brand Experience To Tribeca Film Festival

Pop-Up Concierge Brings Luxury Hotel’s Brand Experience To Tribeca Film Festival

The Conrad Hotel surprised their Twitter followers with gifts to help enhance their festival experience.

Allie Walker
  • 1 june 2012

The Tribeca Film Festival is a huge, 12-day long event with an even bigger cachet- heralded as one of the most esteemed international film festivals in the world, the 2012 festival attracted an estimated 380,000 people. The highly touted event featured 400 screenings of nearly 150 films. Brands line up to reach the festival’s ‘audience of entertainment savvy tastemakers; engaged consumers with high disposable income’– the 2012 festival attracted an impressive 60 sponsors.

Conrad Hotels set out to stand out from the other 59 sponsors of the 2012 Tribeca Film Festival. The brand prides itself on being a luxury hotel that gives every guest a personalized VIP experience, and as the official hotel partner of the festival, they needed to find a way that seamlessly promoted and extended their brand messaging of personalized luxury to festival goers. Together with Edelman, Conrad Hotels decided that the best way to highlight their service-oriented brand was to create a ‘pop-up concierge’ that would provide the same level of personalized VIP service to anyone attending a screening at the Tribeca Film Festival. Just like a concierge at any Conrad Hotel, the ‘pop-up concierge’ would provide any attendee with anything they requested.

Anyone who was following @conradhotels and tweeted the account with a request and the Tribeca Film Festival’s hashtag of #tff was eligible for a visit from the ‘concierge.’ Edelman’s Social Intelligence Command Center (SICC) in Chicago analyzed and managed the tweets sent to the account, determining which fan the pop-up concierge team should visit next and what they should bring them. The on-ground pop-up concierge team members took whiteboards with the twitter follower’s handle to the determined location- upon finding the tweeting fan, the pop-up concierge team gave them what they had requested- anything from tickets to film screenings and umbrellas to Hilton Honors Gift Cards and Juice Packs for their dying phones.

Conrad Hotels provided 328 tailored concierge experiences in just 4 days to Tribeca Film Festival attendees. The promotion generated so much buzz that within the 1st day of the festival, Conrad Hotels captured 10% of all Tribeca Film Festival conversations on Twitter- clearly standing out with festival attendees with their unique approach to making sure everyone was treated like a movie star.

Watch a film below of the ‘pop-up concierge’ in action (and get jealous of the winning fans!):

Conrad Hotels


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Burt Herman

Journalism and Technology

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.