Ray Ban’s ‘Legends Never Hide’ campaign involves the audience in the telling of their brand’s story.
‘Legends Never Hide’ celebrates Ray-Ban’s 75th anniversary with an interactive timeline of Ray-Ban.
The microsite enables users to see and upload real-life, user-generated stories to capture moments when consumers are wearing the sunglasses. Ray Ban then took these stories and developed 7 iconic images for a print campaign that captures the sunglasses brand through the decades. Click the link below to check out the Wall of Legends and take a look through the thumbnails below for some still shots.