menu

App Promotes Healthy Living By Offering Rewards To Those Who Walk Or Cycle Around London

App Promotes Healthy Living By Offering Rewards To Those Who Walk Or Cycle Around London
Cities

New app re:route promotes healthy living through gamification, giving users points for rewards every time they walk or cycle around London.

Emma Hutchings
  • 18 june 2012

In anticipation of the expected extra traffic and congestion during the 2012 Olympic Games–and to give Brits an extra incentive to walk to work, Recyclebank and Transport for London have partnered to release an iPhone app that gives users rewards when they opt out of public transportation and choose to walk or cycle to get around instead. Transport for London notes that it’s often easier and faster to walk around central London than it is to take public transportation- and since public transportation will be at its most crowded this summer, Transport for London created an easy way for local and visiting spectators to find out a more efficient- and less stress inducing- way to get around the city.

Transport for London hopes the re:route app can promote a healthy, eco-friendly lifestyle while also better managing crowds on public transportation during the Olympic Games.  The app uses gamification to encourage users to travel by bike or on foot to help the environment and their waistlines – every time someone uses the app, they are rewarded with points that can be redeemed for things like shopping discounts at Marks & Spencers or hotel stays at Haven Holidays. To use the app, travelers input their route’s start and end points to discover ways that mix and match public transportation with walking and cycling; they can also customize routes based on goals- if they want to focus on maximizing calorie burn or minimizing carbon footprint.

Earn Rewards For Walking Or Cycling To Work In London

The re:route app uses a timer and GPS tracking to make sure people aren’t cheating and are really walking or cycling- all trips must last at least four minutes to count towards rewards. The app also features weather alerts, Facebook connectivity, community carbon impact, and total bikes in use. Users can also use the app to see the current status of Barclay Cycle Hire bikes, (updated every 3 minutes) so they always know when and where bikes are available to rent around London.

The re:route app is a healthy alternative for Brits or tourists commuting to work or just exploring the city- by having added options like weather and bike rental status, users can easily plan trips that accommodate walking and cycling and public transportation, should the weather change or a bike isn’t available. The app promotes healthy living through exercise and awareness; the public carbon map serves as a powerful reminder of just how beneficial walking and cycling can be to a person’s health and for the environment.

re:route

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on PSFK.com. If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.

Cities
Trending

PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

PURPLELIST EXPERTS

Cindy Cohn

Internet Law, Policy, Advocacy

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

Food Today

Disable Your Wi-Fi For Family Dinners With This Pepper Grinder Hacking Device

Dolmio has created a gadget that shuts down internet access so you can eat without being distracted

Entertainment Today

Nosulus Rift Delivers Horrible Smells Just For The South Park Videogame

Ubisoft has developed a unique peripheral for the upcoming title that will put players to the test

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Europe Today

Netflix’s Newest Programming Is As Slow As It Gets

Norwegian network NRK is coming to the streaming platform with their successful 'Slow TV'

Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes

PSFK LABS REPORT

Innovation Debrief: Boston
Business Concepts Born In 'The Hub'
AVAILABLE NOW

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

No search results found.