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Rolls-Royce Hosts Dinner Party On Assembly Line Floor

Rolls-Royce Hosts Dinner Party On Assembly Line Floor
Design

The luxury automobile manufacturer held a customer appreciation dinner in the same space all their cars are hand-built.

Nestor Bailly, PSFK
  • 4 june 2012

Part of what makes a Rolls a special car (besides the $300,000 price tag) is the personal experience and customization that goes along with purchasing one.

Rolls-Royce recently hosted a dinner party for customers on the manufacturing floor where all of its vehicles are hand-manufactured. In another one of its “money-can’t-buy” exclusives for consumers, the car maker transformed the assembly room into an elegant dining hall for around 100 guests at the ‘Dine on the Line’ event.

Arriving in chauffeured Rolls-Royce Phantoms or by helicopter, the guests were welcomed to the Home of Rolls-Royce by members of the management team and hosted on a red carpet stroll through the production area. Craftsmen and women were on hand to demonstrate their skills, including coachline painter Mark Court; guests were encouraged to try their hand at creating the perfect coachline with a Phantom Extended Wheelbase as their canvas.

It was also an occasion to demonstrate both new and vintage Rolls models, from the Phantom Series II to the classic 1930’s Phantom I. This event was the first of its kind for the company.

Rolls-Royce

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