Swedish startup Foap is attempting to disrupt the generic photography market by crowd-sourcing pictures normally taken by professionals.
If you’re like many iPhone users you have tons of photos sitting on your phone, and some might actually be really good. But good enough for someone to pay $10 for? Find out with Foap, a new app from Sweden that offers a platform for the average iPhone photographer to monetize their snapshots. Users upload raw photos (no Instagram), tag them (the more the better), and wait for approval. If approved, the photos go on the Foap Market for $10 each, with $5 going to the developers and $5 going to the user.
Foap’s founders, formerly in the travel industry, were frustrated with the quality of stock images they had to use. They needed a way to find authentic, engaging and usable photos that would actually sell things and drive traffic. So in the spirit of disruption and crowd-sourcing, they started Foap with Angel funding and a grant from the Swedish government. Since launching less than a month ago in the Nordic countries the app has had over 10,000 downloads and over 40,000 images uploaded, with the aim of being the web’s largest market for smartphone photos.
Open to whoever wants to buy stock photos, the Foap Market has system of credits for frequent buyers to save when buying in bulk, and hosts requests, or ‘missions.’ These enable buyers who need a very specific shot – say, of that Steve Jobs photo on Bond Street – to ask the Foap community to submit photos. Taking advantage of the advances in cameraphone technology and the skills of amateur photographers, Foap is on its way to disrupting the stock photography market with frictionless crowd-sourcing that rewards both buyers and creators.