Starbucks To Open A Tea-Only Cafe In Seattle

The mega brand pushes into a new market, hoping to give the beverage a makeover like it has done for coffee with its new shop 'Tazo.'

Emma Hutchings Emma Hutchings on June 25, 2012.

Starbucks has announced plans to open its first tea-only shop by the fall. The concept store, named Tazo after the tea brand they bought in 1999, will be located in Seattle. This follows the company’s first juice bar, ‘Evolution Fresh,’ which opened in the city in March.

Starbucks Is Opening A Dedicated Tea Shop In Seattle

Starbucks currently sells Tazo products via third-party retailers and is now opening this outlet as part of a push into new markets. The dedicated tea shop will offer more than 80 varieties of loose leaf tea as well as other tea-related products for customers to buy, including tea pots. Starbucks has said that Tazo will feature a “blending station”, giving customers the opportunity to create their own personalized tea and compare the different tastes of their wide selection, similar to a wine tasting.

Starbucks

Photo by Jag