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Uniqlo Takes Over Pinterest Creating Animated Mosaics

The clothing brand choreographed a sequence of mass-pinning on Pinterest to create a giant images promoting their new line of mesh clothing.

Alice Chan
Alice Chan on June 27, 2012.

Japanese clothing brand Uniqlo recently took over Pinterest to promote its new line of shirts. Teaming up with creative agency FirstBorn, Uniqlo utilized the power of Pinterest’s scrolling to create giant animated blocks that were featured in key Pinterest categories – men’s apparel, women’s apparel, geek, fitness and sports. The agency used hundreds of shell accounts on Pinterest to pin images simultaneously for the Uniqlo Dry Mesh Project campaign. Pinterest users scrolled through to see images of Dry Mesh T-shirts on these colorful mosaics. Check out a video of the Dry Mesh campaign below.

Uniqlo

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