Up! Inspired Mobile App Lets Users Make A House Soar By Blowing Into Their Phones

Up! Inspired Mobile App Lets Users Make A House Soar By Blowing Into Their Phones

Design student creates an interactive experience, after being inspired by the National Geographic's real-life flying balloon house, for her Interactive Telecommunications Program year end project.

Allie Walker
  • 7 june 2012

PSFK had the chance to check out NYU’s Interactive Telecommunications Program (ITP) end-of-year show last month and came away with 10 innovative ideas that remap the communications landscape. Check out one of our picks below.

Inspired by The National Geographic Channel’s real-life creation of the flying balloon house from the movie Up!, design student Jihyun Lee decided to create a mobile, interactive version of the entertaining house.

Aptly named UP!, the mobile app allows anyone, anywhere to lift a virtual house by ‘blowing up’ balloons. To blow up a balloon for the house, a user simply calls a designated number (206-309-2201) and blows into their phone’s receiver- the volume from their blowing correlates to the size of the inflated balloon; the louder they blow, the bigger the balloon grows. On their phones, users can actually see their balloon growing (and recognize which one is theirs) because each balloon displays the last four digits of a user’s phone number. Each balloon is also given a unique color pattern based on the user’s full phone number- the balloon’s RGB color correlates to the 10 digits of a user’s number- the first three digits of the phone number corresponds to the R color, the middle three numbers to the G color, and the last four digits to the B color.

UP! was created to be an interactive, collaborative experience–the house won’t fly unless lots of people participate and blow-up a balloon for the house. Designer Lee quotes John Lennon when describing her vision of collaboration for the project, ‘A dream you dream alone is only a dream. A dream you dream together becomes reality.’ She hopes to turn the project into an advertisement for a charity fund as a fun and entertaining way to inspire people to work together towards a common goal, and says she would love to see UP! broadcast on a large display screen in Times Square.



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