menu

Virgin Launches A New Line Of Water Purifiers

Virgin Launches A New Line Of Water Purifiers
Advertising

Richard Branson sees a potential market in the U.K. for filtration systems.

Yi Chen


Sir Richard Branson started his Virgin brand with a humble beginning as record store. Since then, the Virgin empire has expanded to include airlines, music label, banking, health, tourism, and even gyms. Recently, Branson has announced a partnership with Strauss Water to rebrand its Israel-based water filtration systems as Virgin Pure.

These water dispensing machines are able to turn tap water into chilled or boiling drinking water with a touch of a button. The clean filtered water is available instantly.

Virgin and Strauss believe that there’s a potential market for 10 million British households to adopt the water systems. The dispensers cost from $460 and up to $583, which includes installation. The filters also need to be replaced every six months, and the UV system every year.

Virgin Pure

Advertising
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.