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Virgin Launches A New Line Of Water Purifiers

Virgin Launches A New Line Of Water Purifiers
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Richard Branson sees a potential market in the U.K. for filtration systems.

Yi Chen
  • 1 june 2012


Sir Richard Branson started his Virgin brand with a humble beginning as record store. Since then, the Virgin empire has expanded to include airlines, music label, banking, health, tourism, and even gyms. Recently, Branson has announced a partnership with Strauss Water to rebrand its Israel-based water filtration systems as Virgin Pure.

These water dispensing machines are able to turn tap water into chilled or boiling drinking water with a touch of a button. The clean filtered water is available instantly.

Virgin and Strauss believe that there’s a potential market for 10 million British households to adopt the water systems. The dispensers cost from $460 and up to $583, which includes installation. The filters also need to be replaced every six months, and the UV system every year.

Virgin Pure

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+financial services
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+middle east
+partnership
+rebrand
+Retail
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