menu

VW Promotes Commercial Vans With Giant QR Code Made From Orange Crates

VW Promotes Commercial Vans With Giant QR Code Made From Orange Crates
Advertising

The German auto company visualized the large capacity of its commercial vans by building a huge QR code of boxes that could fit inside each truck.

Alice Chan
  • 26 june 2012

Volkswagen recently launched a QR code campaign to promote its line of commercial vans – Crafter. Developed by creative agency DDB Mexico, the campaign featured a huge structure with a QR Code made with actual boxes of oranges. When people scanned it, they would be directed to a video of how those boxes would fit inside a Crafter. The marketing stunt ran in Central de Abastos in Mexico City, the largest commercial space in Latin America for trading fruits, vegetables and raw products. Thanks to this promotion, Crafter increased brand awareness by 224% among regular visitors of Central de Abastos. DDB Mexico won the bronze medal in the Promo & Activation category for its work at the Cannes Lions International Festival of Creativity.

Check out the campaign below:

Volkswagen

+#advertising
+Advertising
+Automotive
+cities
+fashion / apparel
+hispanic
+Latin America
+mexico
+technology
+work
Trending

Upscale Delivery Service Points To The Future Of The Cannabis Industry

Luxury
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Retail Yesterday
Automotive Yesterday
No search results found.