PSFK’s Consulting team looks at how employers are finding innovative ways to use online services to select a skilled workforce that also fits in well with their company’s culture.
After analysis of hundreds of data points collected around the evolution of work and collaboration, the PSFK Consulting Team noticed that new online services are changing the recruitment and hiring process by giving employers new methods of culling new prospects from an expansive workforce. These services are giving potential employees updated ways of demonstrating their aptitude and creativity that goes beyond the traditional resume and interview. Additionally, employers are finding innovative ways to use online services to select a workforce that are not only skilled, but that fits in well with their company’s culture.
Below we’ve included several of the best examples that supported the theme of ‘Social Recruitment.’
Get Hired is a new online recruitment and hiring service that replaces paper resumes with audition videos, allowing candidates to apply for a company’s job posting by submitting a short video of themselves answering basic questions. The platform allows recruiters to pre-interview candidates and assess their communication and interpersonal skills in a format much richer and easier to evaluate than a paper resume.
To hire their interns, advertising agency Muse Amsterdam uses the free DrawSomething! app to assess an applicant’s visual communication skills. To apply for an intern position, aspiring creatives open or download the social drawing app, create a game, add the username “Drawsome intern” and start drawing one of the given words. Using a pre-existing tool that corresponds well with the type of skills the agency is looking for, applicants are screened in a more meaningful manner.
When looking to hire a new Creative Director, London-based Work Club created a Pinterest board illustrating what they were looking for in an ideal candidate. Illustrating desired characteristics with pop culture and other illustrative images, the campaign clearly communicates, not only what the position requires, but the distinctive company culture as well.
Opportunities Created By These Innovations:
- Organizations need to keep pace with the changing behaviors and skill sets of the modern workforce by adopting new methods for evaluating existing and potential employees. This can better ensure that the right individuals are placed in the best roles to optimize their interests and expertise and contribute to a happier and more engaged workforce.
- Standard CVs only capture a narrow snapshot of individual’s skills, personality, experiences and potential, and the best future hires might not be accurately represented on paper. By employing creative and/or conversation platforms, particularly those that fit some aspect of the vacant role, as part of the recruitment process, organizations can achieve a more rounded understanding of their applicants, which can help ensure that best candidates are interviewed and considered as new hires.
- By leveraging social platforms during the recruiting process, organizations also have the opportunity to promote their own culture, values and needs more accurately, helping give potential hires a deeper understanding of the company and the responsibilities of the role.