Utilizing the ubiquitous social media platforms the iconic personality want to get users faces in her movie to achieves her long-time dream.
In 1967, Yoko Ono publicly shared that her ultimate goal in filmmaking is to create a film which includes “a smiling face snap of every single human being in the world.” Forty-five years later, she can now easily turn her visionary project into reality through #smilesfilm, a worldwide mass participation photography project that uses social networking and media platforms Twitter and Instagram. Ono’s ambitious project allows people around the world to participate in her project by uploading images of themselves smiling and including the hashtag #smilesfilm, which then collates all entries in the official project website. Ono shared with The Guardian:
People from cities and countries around the world can freely upload their smiles by mobile phone and computer to the world and its people. Each time we add our smiles to #smilesfilm, we are creating our future, together. Give us your smile! I love you!