Tech-Centered Projects Sweep The 2012 International Design Excellence Award Winners

Tech-Centered Projects Sweep The 2012 International Design Excellence Award Winners

Nokia and Nike were just some of the winners at the celebration of outstanding achievement in products, sustainability, interaction design, packaging, strategy, research, and concepts.

Emma Hutchings
  • 9 july 2012

The Industrial Designers Society of America (IDSA) recently unveiled the winners of the 2012 International Design Excellence Awards (IDEA) program. The jury featured 19 international design experts from design consultancies, corporations and universities, who spent weeks previewing entries online before two-and-a-half days of face-to-face debate and hands-on evaluation of the entries at The Henry Ford Museum in Dearborn, Michigan.

Nike & Nokia Are Among The 2012 International Design Excellence Award Winners

Out of 660 finalists, 35 were honored with the Gold Award. They were chosen from a wide variety of industry and design categories, with entries from 30 countries. Here is a selection of some of the winners:

  • Nike+ FuelBand: the sports bracelet that tracks activity, calories, and step count, and awards NikeFuel points. The data also syncs effortlessly to a rich mobile or web-based experience.
  • Nokia Lumia 800 & 900: the lead product in Nokia’s brand renewal, the Lumia line expresses the company’s strategy to stand out in a crowded marketplace. The smartphones combine impeccable hardware design with the Windows Phone user interface.
  • Audionauts: this helmet draws attention to the DIGIFI (a high-fidelity audio symposium) cause and proves that high quality audio can take you anywhere.
  • THINK: an exploration into making the world work better. IBM’s multimedia exhibition at New York’s Lincoln Center brought to life the many ways in which people are doing this through innovation.
  • LED clear bulb: Panasonic’s bulb closely resembles an incandescent bulb and can be used seamlessly with the same light fixtures but offers a superior lifespan of 40,000 hours and excellent energy-saving performance.

Nike & Nokia Are Among The 2012 International Design Excellence Award Winners

IDEA Winners


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