Tribal DDB launched their Israeli office without a budget for production or media. Instead, they found an interesting use for the photo sharing site Instagram, using hashtags to let people view their office, work and culture. This self-promotional digital campaign celebrates the interactive navigation of the site.
‘Officegram’ is available to those who download the Instagram app and locate TribalDDB_Israel. It builds awareness of the agency and highlights their use of new mediums. Users are encouraged to navigate site content with hashtags such as #workers, #clients, and #office life. The campaign resulted in 67,100 Google results in 18 days, coverage from global business sites, $4000 earned media, hundreds of tweets, and 300 new friends.
Check out the case study in the video below: