Agency Exclusively Uses Instagram To Promote Its New Office

Tribal DDB launched their Israel office without a budget for production or media, instead using the photo sharing site to show people their work and...

Emma Hutchings
Emma Hutchings on July 6, 2012.

Tribal DDB launched their Israeli office without a budget for production or media. Instead, they found an interesting use for the photo sharing site Instagram, using hashtags to let people view their office, work and culture. This self-promotional digital campaign celebrates the interactive navigation of the site.

‘Officegram’ is available to those who download the Instagram app and locate TribalDDB_Israel. It builds awareness of the agency and highlights their use of new mediums. Users are encouraged to navigate site content with hashtags such as #workers, #clients, and #office life. The campaign resulted in 67,100 Google results in 18 days, coverage from global business sites, $4000 earned media, hundreds of tweets, and 300 new friends.

Check out the case study in the video below:

Tribal DDB