Ad Agency Uses Videogame To Screen Job Candidates [Headlines]
CEO of BBR Saatchi + Saatchi, Yossi Lubaton, will be challenging players of Diablo 3 every Wednesday at 8pm, Israeli time, for the chance for an interview.
Lubaton’s strategy makes sense: Likely candidates will be on D3 anyway. But it’s also savvy marketing by the agency. Mashable