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Ad Agency Uses Videogame To Screen Job Candidates [Headlines]

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CEO of BBR Saatchi + Saatchi, Yossi Lubaton, will be challenging players of Diablo 3 every Wednesday at 8pm, Israeli time, for the chance for an interview.

Carib Guerra
  • 12 july 2012

Lubaton’s strategy makes sense: Likely candidates will be on D3 anyway. But it’s also savvy marketing by the agency. Mashable

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