New magazine launches its first issue by creating a 220 pound fanciful rendition of one of the designer’s most iconic gowns.
Alexander McQueen’s Spring/Summer 2008 collection, La Dame Bleue, was inspired and dedicated to his personal friend and muse, Isabella Blow, an English fashion magazine editor. Known for her wild, fanciful, and often eccentric fashion choices, the collection featured ‘flashes of exotic colour and embellished silk chiffon and organza gowns.’ [via]
One of the best remembered and most iconic gowns from the collection was ‘The Parrot Dress,’ a vibrantly colored ‘rainbow’ dress with feathered wings. Isabella, perhaps, was the muse by way of McQueen, for another fashion magazine editor, Hissa Igarashi of TWELV magazine. To launch the first edition of TWELV, a magazine dedicated to fashion, music, art, and culture, Igarashi and his fashion assistant Sayuri Marakumi recreated the McQueen ‘Parrot’ dress with 50,000 gummy bears:
[We] wanted to create something very unique in honor of McQueen and his legacy. [We] thought of doing the homage with inspiration from this dress as it fit well with [the] idea of using the gummy bears; very colorful. The gummy bears serve as a unique, creative, and colorful way of expressing such an idea and emotion.
The gummy-bear dress took 3 weeks to make; Igarashi and Marakumi first created a dress form out of steel wire and covered it with a sheet of vinyl. They then hand-glued the 50,000 gummy bears to the form in a chevron rainbow pattern, creating an edible-and memorable- version of the iconic dress.