menu

Webcam Enabled Algorithm Helps Shoppers Find The Best Fit Online [Future Of Retail]

Webcam Enabled Algorithm Helps Shoppers Find The Best Fit Online [Future Of Retail]
Retail

UPcload takes 20 different body measurements, helping shoppers have better success making purchases on the Internet.

Allie Walker
  • 21 july 2012

Our latest Future Of Retail Report looks at the trend of Fit With A Click. One manifestation of this trend can be seen in UPcload, a company who has developed a webcam measuring system that helps online shoppers find accurate product sizes from the comfort of their own homes. Using webcam-enabled object recognition technology, UPcload measures 20 different points on a user’s body to ensure that the clothes bought online will fit once they arrive in person. After users have created a profile with the service, they can access this profile while shopping with any retailer within UPcload’s network. We reached out to Founder Asaf Moses, to get his thoughts on the benefits of using the service when shopping online.

Tell us a little about UPcload. How does it work?

UPcload is Berlin-based startup that measures people via webcam and then gives fit predictions. By measuring over 20 different body dimensions, with the accuracy of a professional tailor, UPcload ensures that the clothes bought online, fit offline. Users need only get measured once and can then create an UPcload-ID with their exact body dimensions. This ID can be used on every shopping website belonging to the UPcload network.

UPcload uses cutting edge-object recognition technology to calculate a person’s dimensions. Essentially UPcload uses your webcam to provide images, which are then submitted to a three-step process of recognition, segmentation and measurement. The CD serves as a reference object, which allows the application to understand the size of other objects in the picture. Since a CD is a uniform 12cm in diameter, we know that if a CD is 24 pixels then every pixel is equal to 0.5cm. Using this equation we’re able to calculate body dimensions. For example, an arm that is 48 pixels long measures 24cm.

upcload-customer-scanning

Are there any notable figures or statistics around customer engagement and usage?

We had a waiting list before we even launched. Within two weeks we had over 3000 new users. That number continues to rapidly grow everyday. Of those 3000, 95%+ completed the measurement process successfully and over 90% received an accurate fit prediction.

We have noticed that enhanced customer scanning software is offering unprecedented ways for retailers to remotely tailor products for their customers, ensuring consumers reach a new level of comfort and satisfaction in their online shopping experience. Do you see this trend manifesting on a wider scale? How so?

Certainly. If we look at current shopping trends, we can see that until recently there was a huge gap between technology and people’s reality. People have different lifestyles now and therefore have different needs. Scanning software such as ours seeks to bridge this gap, as it offers people an easy solution that speaks to their current reality.

In general, I think we’ll see the online market for clothes shopping expanding, as right now it only makes up 7% of total sales. As technology continues to encourage a more enjoyable and social online shopping experience, more people will look to the Internet for hassle-free clothes shopping.

upcload-customer-scanning

What are the opportunities for retailers using UPcload? How will consumers benefit from using this technology?

UPcload seeks to solve the two main problems in e-commerce. First, a customers huge uncertainty regarding fit, resulting in a decrease of online sales. Next, there is a 40% average return rate in the e-apparel industry, which leads to high costs for retailers. The main reason for return is because the item does not fit. UPcload offers solutions to both these problems.

UPcload shows online shoppers exactly how clothes are going to fit them. They can see where a shirtsleeve will hit or whether a collar will be tight in the neck. UPcload doesn’t just give a size recommendation; it lets users see how clothes will fit them and then allows them to choose how they want to wear their clothes. By providing consumers with the information they need, we can help online shops reduce returns and increase conversion.

Thanks Asaf!

UPcload

A summary of PSFK’s Future of Retail report is available to view for free – and a download of the full 100 page document can be ordered today.

Retail
Trending

Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Work

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

PURPLELIST EXPERTS

Nancy Herrmann

Retail, Luxury, Design

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.