A agency creates an interesting way to get over a bad break up.
Sometimes it’s tough getting over a break up, and people often turn to their close friends for support. However, that support group can’t be around all the time and this when Guaraná Antarctica’s Ex-Lover Blocker comes in handy. The mobile app is designed to give broken-hearted lovers the strength when they need it most.
When the person tries to call his/her ex, the app alerts the selected friends to intervene and call for emotional support. If the user bypasses the app and continues to connect with the ex, then a public status will be posted on Facebook for everyone to see how “weak” he/she was.
The app was created by the ad agency DDB Brazil for the guaraná-flavored soft drink. Watch the promo video below to see how the app works: