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Mobile App Stops Broken-Hearted Lovers From Calling Their Exes [Video]

Mobile App Stops Broken-Hearted Lovers From Calling Their Exes [Video]
Advertising

A agency creates an interesting way to get over a bad break up.

Yi Chen
  • 6 july 2012


Sometimes it’s tough getting over a break up, and people often turn to their close friends for support. However, that support group can’t be around all the time and this when Guaraná Antarctica’s Ex-Lover Blocker comes in handy. The mobile app is designed to give broken-hearted lovers the strength when they need it most.

When the person tries to call his/her ex, the app alerts the selected friends to intervene and call for emotional support. If the user bypasses the app and continues to connect with the ex, then a public status will be posted on Facebook for everyone to see how “weak” he/she was.

The app was created by the ad agency DDB Brazil for the guaraná-flavored soft drink. Watch the promo video below to see how the app works:

Guaraná Antarctica

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