menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Mobile App Stops Broken-Hearted Lovers From Calling Their Exes [Video]

Mobile App Stops Broken-Hearted Lovers From Calling Their Exes [Video]

A agency creates an interesting way to get over a bad break up.

Yi Chen


Sometimes it’s tough getting over a break up, and people often turn to their close friends for support. However, that support group can’t be around all the time and this when Guaraná Antarctica’s Ex-Lover Blocker comes in handy. The mobile app is designed to give broken-hearted lovers the strength when they need it most.

When the person tries to call his/her ex, the app alerts the selected friends to intervene and call for emotional support. If the user bypasses the app and continues to connect with the ex, then a public status will be posted on Facebook for everyone to see how “weak” he/she was.

The app was created by the ad agency DDB Brazil for the guaraná-flavored soft drink. Watch the promo video below to see how the app works:

Guaraná Antarctica

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth