Our latest Future Of Retail Report looks at the trend of Fit With A Click. One manifestation of this trend can be seen in Sayduck. The UK-based company has created an augmented reality mobile application that enables shoppers to visualize how furniture would look in its intended environment, virtually positioning new furniture next to existing home decor. Utilizing the live camera feed on a mobile device, the application allows consumers to view a projected representation of a piece of furniture as it would appear positioned in a room of their home.
Consumers can observe the virtual object from multiple angles to get an idea of how the furniture would look in their homes. The company has partnered with Finnish furniture company One Nordic; Sayduck CEO Mikko Martikainen speaks to the partnership:
Fundamentally we are solving the problem of imagining how an item, e.g. furniture, would look or fit in its intended environment—next to your existing home decor.
The app ultimately aims to aid in the ease and efficiency of shopping for furniture online by helping users see a variety of products from multiple brands without ever having to physically go to the store.