The high-end car manufacturer showcases its commitment to green technology through the architecture at the London 2012 Olympics.
BMW commissioned Serie Architects to create an Olympic pavilion intended to embody the brand’s stated, and officially recognized commitment to sustainability. BMW’s Olympics pavilion rests elevated above London’s Waterworks River, situated between the Olympic Stadium and the Aquatics Centre designed by UK architect Zahid Hadid. Integral to Serie’s design is the river water running below, which will not only provide a sustainable source of cooling for the building before returning filtered to its source, but also an eye-catching ‘water curtain’ resembling a waterfall. While creating a unique architectural space showcasing the plausibility green technology, the water streaming down the building will also act as a natural air conditioning for visitors. The two-storey superstructure is built of steel with high recycled content, and the use of carbon-intensive materials such as concrete has been minimized by its architects.
As Official Automotive Partner to London 2012, BMW Group has provided roughly 4,000 vehicles to transport athletes and officials during the Games. The vehicles will combine sustainable technologies including electric, hybrid and low-emissions diesel technologies to meet LOCOG’s challenging emissions target of 120g/km CO2.