Telecom provider gives Doug his 15 minutes of fame through a funny campaign.
Doug Pitt isn’t a household name, but his older brother Brad Pitt is often seen on the covers of magazines, and TV channels. Virgin realizes that Doug has been over-shadowed by his brother when it comes to stardom, and decided to put Doug in the spotlight for one of their campaigns.
Doug is now the face of Virgin Mobile Australia. In one of the videos, Doug gives the viewer an insight to his everyday life – far from the glam and glitz his brother is accustomed to. Virgin Mobile plans to change all this with its ‘Fair Go Bro’ campaign. Consumers can go online to give Doug a ‘like’ using their Facebook account to give him his own 15 minutes of fame.
Watch the humorous video below which stars Doug: