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British Airways Will Check Out Its VIP Flyers On Google [Headlines]

The airline will start using information available online to provide a more tailored experience.

Dory Carr-Harris, PSFK

British Airways recently announced it will begin Googling first and business class customers. This would provide check-in staff the details needed to provide these fliers with more customized service, according to the company. While some will no doubt appreciate the special attention, those who value their privacy might take issue with the practice. Dvice

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