menu

Canada Gets A Refreshing Rebrand To Update Its Image [Pics]

Canada Gets A Refreshing Rebrand To Update Its Image [Pics]
Advertising

Renown designer, Bruce Mau has redesigned the country's campaign to be more relevant and innovative in modern times.

Yi Chen
  • 18 july 2012


Canadian studio, Bruce Mau Design (BMD), partnered with Studio 360 to redesign the Canadian brand that is more fitting for the modern world. A country that is more known for its maple syrup, and freezing cold weather, The ‘Known Canada’ campaign depicts the country as a place that’s more vibrant, innovative, refreshing, and a leader in global issues.

The idea is simple, and uses the two red rectangles of the Canadian flat as almost like bold quotation marks. Icons like well-known celebrities, scenic views, famous political figures, and even peanut butter, are highlighted in the middle of the two red posts.

The rebranding campaign can be rolled out as print posters, billboards, mobile apps, and even passport stamps and beer jugs.

See more images of the rebranding below:

Photos courtesy of Designboom

+#advertising
+#culture
+#design
+#travel
+Advertising
+Art
+branding
+Canada
+City
+country
+culture
+Design
+Marketing
+mobile
+rebrand
+travel
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.