Renown designer, Bruce Mau has redesigned the country’s campaign to be more relevant and innovative in modern times.
Canadian studio, Bruce Mau Design (BMD), partnered with Studio 360 to redesign the Canadian brand that is more fitting for the modern world. A country that is more known for its maple syrup, and freezing cold weather, The ‘Known Canada’ campaign depicts the country as a place that’s more vibrant, innovative, refreshing, and a leader in global issues.
The idea is simple, and uses the two red rectangles of the Canadian flat as almost like bold quotation marks. Icons like well-known celebrities, scenic views, famous political figures, and even peanut butter, are highlighted in the middle of the two red posts.
The rebranding campaign can be rolled out as print posters, billboards, mobile apps, and even passport stamps and beer jugs.
See more images of the rebranding below:
Photos courtesy of Designboom