The CT660, the company’s latest model, was created through feedback and collaboration with truckers and trucking companies.
Our latest Future Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend can be seen in construction equipment manufacturer, Caterpillar, who recently released the CT660 multi-purpose truck, a truck that was designed through crowdsourcing. During the truck’s design phase, Caterpillar encouraged professional truckers and trucking companies to submit ideas via a website for inclusion in the vehicle design. These individuals were also encouraged to provide feedback about existing designs. Through interactive surveys, Caterpillar’s online customer research panel asked potential buyers to weigh in on features they wanted to see implemented and discuss topics related to their businesses that would be relevant to the truck’s design.
George Taylor, Director of Global On-Highway Truck Group at Caterpillar, speaks to the ongoing work Caterpillar is doing with customers to ensure the CT660 is successful:
Throughout the design and development stage of the CT660, we used an online customer panel to get real-time customer feedback on different design elements. This panel allowed us to give vocational truck customers interactive surveys and ensure that we were truly building the product that would make our customers more successful. In fact, we still utilize this online customer panel today to gauge customers’ reaction to new enhancements to the CT660 and to develop initial feedback on our next truck model.