Our latest Future Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend can be seen in Krush, an internet startup that lets brands tap into feedback offered by consumers and fans to predict demand for their upcoming lines. On the online platform, users can browse for future styles and products and vote for their favorite items online, which helps brands make decisions about which items to produce.
Users receive rewards for their contributions, and brands can tap into Krush’s database to see detailed breakouts of consumer preferences by product type, features, and geography. Aimed at the 16–24 demographic, users can provide feedback on items from big brands like Nike SB, Oakley, and Quiksilver, and emerging brands like Skullcandy, 10Deep, and Obey.