Crate & Barrel’s 3D Design Tool Shows Furniture In Shopper’s Homes Before They Buy [Future Of Retail]
The tool lets customers upload photos of their home to an online site, where the tool 'scrubs' the furniture from the layout, leaving a blank canvas for customers to experiment with before going to the store.
Our latest Future Of Retail Report looks at the trend of Fit With A Click. One manifestation of this trend can be seen in Crate & Barrel’s 3D Room Design Tool. The furniture and home decor retailer’s tool gives customers the ability to ‘try on’ a piece of furniture in their rooms before buying it. Users simply upload a photo of the room they would like to furnish to Crate and Barrel’s online platform and provide their room’s dimensions (length, width and ceiling height). Once uploaded, the photo is “scrubbed clean” of its furniture, enabling shoppers to substitute pieces from the retailer’s online catalog and visualize them as they would apear in the room. Shoppers can then email the modified photo of their room to the nearest Crate and Barrel and schedule a personal design appointment with an associate.