menu

Trend: Crowdsourced Product Range [Future Of Retail]

Trend: Crowdsourced Product Range [Future Of Retail]
Advertising

PSFK’s latest Future Of Retail report helps answer how retailers can involve shoppers to meet their demands of 'Let Me Help Decide What’s Sold.'

Allie Walker
  • 21 july 2012

In the analysis in our latest Future Of Retail Report, the PSFK Consulting team found that  retailers and brands are inviting their customers to participate in various aspects of the decision-making process, providing input into which products are made and sold, and what new services are offered. By allowing consumers to participate in the pre-production process, companies are receiving valuable feedback and input, while helping guarantee a viable marketplace and engaged customer base when products and services are finally released. At the same time, customers benefit from the promise of better products and services that are designed to meet their needs.

Five key manifestations of the Crowdsourced Product Range trend include:

Barclay’s Community Credit Card Lets Users Influence The Card’s Terms

Caterpillar Ask Drivers To Weigh In On Latest Truck Design

Fashion Designer Launches Platform To Crowdsource Ideas

Brands Ask Consumers To Rate And Influence Upcoming Product Lines

Mandarin Oriental Lets Diners Decide On Hotel Menu By QR Code Voting

How can businesses leverage this Crowdsourced Product Range trend? In PSFK’s Future Of Retail report we feature a list of possible opportunities including:

  • Incorporate voting into the shopping experience, allowing customers to determine not only which products are made, but what specific features are included as well.
  • Turn to loyal, VIP customers for new product or service recommendations, and once a suggestion is ‘greenlit’ allow the wider audience to optimize certain aspects.
  • Reward participation in the product design or voting process by giving customers discounts on or exclusive access to new product launches.

A summary of the Future of Retail report is available to view for free – and a download of the full 100 page document can be ordered today.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Bonnie Knutson

Hospitality & Marketing

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture Yesterday

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.