menu

Doritos Livestreams A Mariachi Band To Fans’ Parties

Doritos Livestreams A Mariachi Band To Fans’ Parties
Advertising

The snack brand hosts a contest that will bring a live band to play ‘virtual’ gigs on lucky fans' computers.

Alice Chan
  • 19 july 2012

Doritos recently launched its Mariachi Doritos Tour, which features a five-person mariachi band that will tour the UK. Created by digital agency AMV BBDO, London, this fun and unique campaign follows the Mariachi Doritos band as it brings Mexican fun to house parties by performing British pop classics such as ‘Don’t You Want Me’ by The Human League. In addition to popping up at random spots to play a little tune, the band will also host live virtual concerts for a few lucky fans. On Doritos’ Facebook page, users can sign up to win a personalized online performance that will be streamed via webcam.

Previous gigs, as well as the band’s UK performances, are available for viewing on the page. With the tag line “For fun, add a little Mexican,” the campaign is an interesting example of how companies are increasingly harnessing both the physical and virtual marketplace for promotional purposes. Check out the Doritos ad below:

Doritos UK Facebook

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
Related Expert

Gadi Amit

Electronics & Gadgets, Entertainment, Media & Publishing, Technology, Design

Mobile Yesterday
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.