menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Add A Basket To A Bike Using Only Elastic Bands

Add A Basket To A Bike Using Only Elastic Bands

Customized storage system makes biking with belongings much more easy and fun.

Alex Apple Sullivan

While bicycles are a convenient form of transportation, wearing a backpack while riding is not always a desirable – or fashionable – way to hold one’s belongings.  To solve this storage issue, Korean industrial designer Yeongkeun Jeong created ‘Reel,’ which transforms the main triangle of a bike frame into a DIY storage basket that can carry anything from a first-aid kit to a loaf of bread.

It’s easy to install: an elastic band is wound around bike’s frame and is held in place with silicon stickers. The stickers attach to the bike’s chassis by forming teeth to keep the rope in place and keep items secure. The semi-permanent nature of the system makes Reel a creative way to make your bike more utilitarian.

Yeongkeun Jeong explains, “unlike common bicycle accessories, the flexibility of the band allows the user to express their style by customizing the shape of Reel.”

Yeongkeun Jeong

{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store