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Fashion Brand’s Look Book Is A Music Video

Fashion Brand’s Look Book Is A Music Video
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Music video filmed by Giles Bury brings a new label to life in less that two minutes.

Piers Fawkes, PSFK
  • 19 july 2012

PSFK’s oldest friend Simon King recently dropped us a line about his new fashion project. Electric Tees is a new brand that the designer created around the concept of the Electric Girl saying that he wanted to create “something fun, something that would put a smile on people faces, something that would speak of a carefree London life of working all day and clubbing till the early hours.”

In keeping with the energy of the brand, Simon decided to launch it by creating a different twist on the classic look book: he recruited director Giles Bury and DJ Hayley to film this novel approach to a promotional video.

Electric Tees

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