menu

Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]

Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]
Advertising

Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.

Allie Walker
  • 21 july 2012

Our latest Future Of Retail Report looks at the trend of Crowdsourced Product Range. One manifestation of this trend can be seen in online shopping site Cut On Your Bias. Cut On Your Bias is a website that invites shoppers to vote on clothing design decisions during the pre-production process, involving them in determining which fashion designs are ultimately created. After logging onto the site via Facebook, consumers can browse the weekly designs that are up for vote. Users can alter the piece in terms of its color, size, silhouette, material and more. Final combinations which receive the most votes are made in limited editions for pre-order the following week. The platform allows designers to skip the sample process, producing clothing for an enthusiastic fan base straight from the drawings and digital renderings stage. We reached out to CEO, Louis Monoyudis, to get more information about the crowdsourced fashion site:

Tell us a little about Cut On Your Bias. How does it work?

Cut On Your Bias is a social design platform that allows users to engage with fashion brands on design decisions. After a decade as a designer for Calvin Klein, John Varvatos and Tommy Hilfiger, I knew that the most exciting part of being a designer is the selection of fabric, color and silhouette. Thus, why not let the customer take part in those decisions and compete with their friends to see if their choices will win.

cut-on-your-bias-profile

Explain the idea of democratizing fashion.

The idea is less about democratizing fashion and more about engaging users. Cut On Your Bias allows customers to enter the design studios of their favorite brands and interact in a way that has never before been allowed. By allowing customers to voice their opinions and create a fun and exciting interface for doing so, we foster a dynamic dialogue.

Are there any notable figures or statistics around customer engagement and usage?

We are excited to see how sticky the site is and how long and often users engage with the brands. It is wonderful to see repeat users telling their friends through social media channels.

We have have noticed services are tapping into an engaged audience of customers to let them give feedback and help decide what products are made and/or sold. Do you see this trend manifesting on a wider scale?

Absolutely. The entire supply chain for fashion is ripe for disruption, and we are excited to be part of the movement to allow for faster responsiveness, less waste and more direct communication between brands and consumers.

What are the opportunities for retailers or brands partnering with Cut On Your Bias? Can you provide any examples?

The brands with which we have partnered are incredibly excited about interacting with their customers in a new and dynamic manner. We are seeing a huge amount of social media proliferation of brand messaging, and we are receiving requests from designers to work with them as a result.

cut-on-your-bias-shop

What do you see as some of the larger implications for your type of service, and others like it?

As we move into the future with advances in technology that can apply to fashion, design and manufacturing, there will be a great emphasis on empowering the customer. At the end of the day, the customer is king, and technology will help build a strong support system to avoid costly merchandising miscalculations and misalignment between inventory and demand.

Thanks Louis!

Cut On Your Bias

A summary of the Future of Retail report is available to view for free – and a download of the full 100 page document can be ordered today.

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Jordan Fish

Build-Your-Own StoryTeller

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.