In the analysis in our latest Future Of Retail Report, the PSFK Consulting team found that a new set of digital services are helping customers overcome the challenge of finding correctly sized products when shopping online. Using a combination of image recognition technology, augmented reality and intelligent algorithms, these tools are bridging the online-offline divide by helping customers create personal fit profiles or virtually test out products away from the sales floor.

Five key manifestations of the Fit With A Click trend include:

Webcam Enabled Algorithm Helps Shoppers Find The Best Fit Online

AR App Tests Potential Furniture In Consumers’ Homes

3D Virtual Fitting Tech Adds Social Element To Trying On Glasses Online

Oakley Lets Customers Virtually Test Out Sunglasses In Various Conditions

Crate & Barrel’s 3D Design Tool Shows Furniture In Shopper’s Homes Before They Buy

How can businesses leverage this Fit With A Click trend? In PSFK’s Future Of Retail Report we feature a list of possible opportunities including:

• Allow customers to store personal profiles which can be accessed by retailers during in-store and online shopping sessions.
• Design intelligent simulations that allow customers to test certain product features in different environments or conditions.
• Leverage recommendation algorithms to showcase items which customers of similar fit and style profile have enjoyed.

A summary of the Future of Retail report is available to view for free - and a download of the full 100 page document can be ordered today.