Our latest Future Of Retail Report looks at the trend of Shopper As Affiliate. One manifestation of this trend can be seen in Stylmee, a fashion and design community that allows individuals to curate a virtual storefront; users earn exclusive promotional offers from bands based on the success of their storefront. To begin using Stylmee, users create, design, and stock a virtual boutique with branded retail items selected from around the web, creating a virtual mall of user-generated retail spaces. The concept is centered on a ‘social fashion game,’ in which users earn points when other members ‘love’ their boutique design or curated styles. The more points that a user earns, the more access they have to special and exclusive offers from brands partnered with Stylmee.
Patrizia Favero, Co-Founder of Stylmee, speaks to the psychology behind the attraction to the site:
Currently, our members are primarily females, between 18–45 who really enjoy fashion, and probably at some point in their lives, have dreamed of working in the fashion industry, running their own store, designing it and selecting the latest styles. Since Stylmee uses real branded products as part of the gaming experience, it’s as close as you can get to that reality. Our hope is to fulfill that desire among our members and community.