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New York Passersby Have Their Outfits Rated By A Virtual Heidi Klum

New York Passersby Have Their Outfits Rated By A Virtual Heidi Klum
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Judges from Project Runway interact with people walking along NYC's Highline with clothing appraisals.

Yi Chen
  • 20 july 2012


To celebrate Project Runway’s 10th anniversary, Lifetime network has put up life-sized interactive displays of the judges at Nexus Interactive Arts in New York. Stylish passers-by will have their outfits praised by the virtual judges, including Heidi Klum, Michael Kors, and Tim Gunn. The judges will be seen together on a huge, 7.3-meter wide LCD.

The celebrity judges on the display will be controlled by an off-site operator, who can also see the oncoming foot traffic. The operator can adjust the mood of the judges, from showing disinterest, to standing ovation, and even gossiping among each other.

Lisa Ellenbogen, VP of Marketing at Lifetime, explained that, “The High Line sort of feels like a natural runway, and we wanted people to have their own runway moments in front of the judges.”

Project Runway

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+Electronics & Gadgets
+Fashion
+fashion / apparel
+interactive
+lcd
+Marketing
+Media & Publishing
+Media & Publishing
+Michael Kors
+new york
+Retail
+screen
+show
+technology
+television
+TV
+USA
+virtual
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