Slash

The fast food company's latest campaign makes their food and the preparation behind it more transparent.

Karen Baker
Karen Baker on July 24, 2012. @karenebaker

McDonald’s outshines the competition yet again in its latest online campaign: collecting questions from customers and responding to each with simple, engaging videos. This latest one features McDonald’s executive chef answering “What is in the sauce in a Big Mac?” by demonstrating how to make a Big Mac at home. Bit Rebel

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