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Pattern Pulp: Is Instagram The New Fashion Advisor?

Pattern Pulp: Is Instagram The New Fashion Advisor?
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Black Milk clothing line uses the photo-sharing app to create community and promote its styles.

Shayna Kulik, Pattern Pulp
  • 24 july 2012

I’ve had my eye on Black Milk since since crossing paths with their skeleton bathing suit. Though I didn’t buy it -medium’s been out of stock since day one – I keep noticing their line in my Instagram feed.


A majority of the imagery seems to be from LA & Williamsburg hipsters as well as inked influencers. The dollar leggings at the top brought me back to their site (I’m a fan). After giving the collection another perusal, I noticed something interesting.


Aside from the underground, in-your-face themes and general punk design ethos, there’s a button to the right of each style that offers styling advice.

When you click it, a collective aggregated feed appears, compliments of the brand’s many fans. Reminiscent of Fashism‘s self styling sight, Black Milk and their design team have figured out a way to reassure potential consumers while creating comradery among their customers.

Brilliant, if you ask me- a simple idea with great execution. This is a nice example of ecom marketing that feels organic and in line with the ethos of the brand.
From the top: Dollar Leggings | Cathedral Leggings | Galaxy Leggings | Mucha Black Leggings | Jelly Fish Leggings

Read the original article here.

Shayna Kulik is the founder and editor of Pattern Pulp which tracks ideas and emerging trends that expose, celebrate, share and connect pattern design across all creative platforms. She is also a New York-based designer. Read more at Pattern Pulp.

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