Yves Behar explains to importance of design for technology for everybody.
A new game-console is getting all the buzz this week because of the money that the team behind it has raised in the few days since they launched a Kickstarter fundraising campaign. Thousands of people gave millions of dollars to support – and preorder – the Ouya console. The system that will be launched in 2013 uses a mobile platform (Android) than the traditional closed model that many game console companies employ. Yves Behar is a principle member of the team and he and his team at Fuseproject designed the console and controllers. Last year at PSFK CONFERENCE SAN FRANCISCO, PSFK founder Piers Fawkes interviewed Yves about his work. In this video from the event below, the designer of Jawbone products and the $100 laptop talks about his his team’s ability to innovate across product category and his inspiration and motivations to stay ahead of the pack.
The Kickstarter fundraising page explains why design is so important to the Ouya:
We believe a great console requires a great user experience. We are working with the award-winning designer, Yves Behar, and his firm fuseproject (designer of the Jambox).
We are designing the controller to be a love letter to console gaming. It will have everything you’ve learned to love: fast buttons, triggers, laser-precise analog sticks, a D-Pad – and it will have a touchpad for any games making the trek from mobile or tablet to the TV. It’ll be just the right weight. We are working with select developers to play-test the controller through development. We call it ‘the Stradivarius of controllers,’ and we hope developers will be inspired to take gameplay to a new level with it.
And here is the video from the Kickstarter campaign which includes Yves explaining the project:
Make sure to check out more great creatives at this year’s PSFK CONFERENCE SAN FRANCISCO on November 1.