Is Freemium At Odds With Profit? [Headlines]


Is offering up products for free really necessary? Could a return to focusing on traditional consumer needs lets brands have their cake and eat it too?

Karen Baker
  • 25 july 2012

This post looks at the pitfalls of “Freemium” and how the free model isn’t turning into profits. By focusing on consumer needs – and returning to the core of marketing – businesses can get a fair share of the value they’ve created.


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