Is offering up products for free really necessary? Could a return to focusing on traditional consumer needs lets brands have their cake and eat it too...

Karen Baker
Karen Baker on July 25, 2012. @karenebaker

This post looks at the pitfalls of “Freemium” and how the free model isn’t turning into profits. By focusing on consumer needs – and returning to the core of marketing – businesses can get a fair share of the value they’ve created.