Is Freemium At Odds With Profit? [Headlines]


Is offering up products for free really necessary? Could a return to focusing on traditional consumer needs lets brands have their cake and eat it too?

Karen Baker

This post looks at the pitfalls of “Freemium” and how the free model isn’t turning into profits. By focusing on consumer needs – and returning to the core of marketing – businesses can get a fair share of the value they’ve created.


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