New experience, VOYR, gives fans an all-access pass to the duo’s tour, providing an exclusive video document of all of the goings-on backstage.
For Kanye West and Jay-Z’s Watch the Throne tour, entertainment platform VOYR provided fans with an all-access pass to the events taking place behind the scenes. This “exclusive video document of all of the actual hard work that goes into living life at Kanye’s level” offered a portal to the true goings-on of a concert tour.
VOYR aims to take the music business to the next level, offering users exclusive content from their favorite artists and celebrities. Watch the Throne was the first interactive concert tour powered by VOYR, where registered members were able to watch exclusive live webcasts sponsored by Jeep. Other content available via subscription on Kanye’s channel included his exercise routine, instructional videos by his personal chef, a Watch the Throne concert experience, and show rehearsals. You can check out an episode of the behind-the-scenes video diary and a case study video below: