Our latest Future Of Retail Report looks at the trend of Shopper Coaching. One manifestation of this trend is Lexus’s real-time customer consultations via Facetime. As part of its new customer service initiative to support the advanced technical features of its newest vehicles, Lexus has begun training customer service specialists who are responsible for educating new car owners.

In addition to having these experts on hand at dealerships, select locations will also offer remote video consultations via Apple’s FaceTime, enabling customers to ask questions and troubleshoot issues while seated inside their vehicles.

Lexus

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